Volume 12, Issue 2
Published in 2025 - Interdisciplinary Journal of Management, Innovation, and Entrepreneurship
Current Issue
Volume 12, Issue 2 (2025)
ISSN: 3067-2333
DOI Prefix: 10.5281/zenodo.
DRIVING SUCCESS: HOW INNOVATIVENESS INFLUENCES THE PERFORMANCE OF FEMALE ENTREPRENEURS IN RIVERS STATE, NIGERIA
The purpose of this study was to examine the relationship between entrepreneurial innovativeness and performance of women entrepreneurs. The study adopted a cross sectional survey design to solicit responses from women entrepreneurs in Rivers state, ...
MARKETING FOR A GREENER FUTURE: INTEGRATING SUSTAINABILITY INTO ENTREPRENEURSHIP
The problems of unemployment can be tackled using the medium of Entrepreneurship Marketing. An entrepreneur hinges on his own creativity and judgments, learns through the process of trial and error and promotes his own job environment. This paper loo...