The purpose of this study was to examine the relationship between entrepreneurial innovativeness and performance of women entrepreneurs. The study adopted a cross sectional survey design to solicit responses from women entrepreneurs in Rivers state, using simple random. The target population of Women Entrepreneurs in Rivers State is 329 obtained from the 2014 Directory of the Rivers State Ministry of Women Affairs a nd Rivers State Ministry of Commerce and Industry. The sample size was 181 using the Taro Yamen’s formula. After data cleaning, only data of 153 respondents were finally used for data analysis. Descriptive statistics and Spearman’s rank correlation were us ed for data analysis and hypothesis testing. Findings revealed that innovativeness has significant relationship with women entrepreneurs to employment creation but the relationship was not significant with contribution to household sustenance. The study thus concluded that entrepreneurial innovativeness bears a positive and significant influence on performance of women entrepreneurs though the dimensions and measures show variations in the significance of relationships. We recommend that women s hould be engaged in entrepreneurial education to develop right competencies, skills and needed entrepreneurial capacities