Volume 12, No. 2 (2025)

Articles in this Issue

• DRIVING SUCCESS: HOW INNOVATIVENESS INFLUENCES THE PERFORMANCE OF FEMALE ENTREPRENEURS IN RIVERS STATE, NIGERIA
  Authors: Sarah Abigail Adeyemi, Usman Mohammed Sulaimon

  The purpose of this study was to examine the relationship between entrepreneurial innovativeness and performance of women entrepreneurs. The study adopted a cross sectional survey design to solicit responses from women entrepreneurs in Rivers state, ...

  Published: July 2, 2025
• MARKETING FOR A GREENER FUTURE: INTEGRATING SUSTAINABILITY INTO ENTREPRENEURSHIP
  Authors: James Chijioke Okafor

  The problems of unemployment can be tackled using the medium of Entrepreneurship Marketing. An entrepreneur hinges on his own creativity and judgments, learns through the process of trial and error and promotes his own job environment. This paper loo...

  Published: July 2, 2025