Research Article

MARKETING FOR A GREENER FUTURE: INTEGRATING SUSTAINABILITY INTO ENTREPRENEURSHIP

ISSN: 3067-2333

DOI Prefix: 10.5281/zenodo.

Authors: James Chijioke Okafor
Published: Volume 12, Issue 2 (2025)
Date: July 2, 2025

Abstract

The problems of unemployment can be tackled using the medium of Entrepreneurship Marketing. An entrepreneur hinges on his own creativity and judgments, learns through the process of trial and error and promotes his own job environment. This paper looks into entrepreneurial marketing and how it can be sustained developmentally. In other to decide a sound product policy in terms of product quality, good service, good packaging and good brand, a good distribution policy in terms of distribution channels and logistics must be formulated and made available. Also a good communication policy in advertising, personal selling, sales promotion, sponsoring and public relations etc. must be put in place