Volume 12, No. 2 (2025)

Articles in this Issue

• ENHANCING LOGISTICS PERFORMANCE IN NIGERIA THROUGH STRATEGIC PROCUREMENT PRACTICES
  Authors: Chinedu Okafor Nwachukwu , Ngozi Ifeoma Ezeji

  This study investigated the strategic procurement initiatives and logistics performance in Nigeria. The study adopted analytical cross sectional design and correlation design. Randomized quota of business owners from ten selected logistics on basis o...

  Published: July 2, 2025
• ELECTRONIC MARKETING AND CUSTOMER ENGAGEMENT OF ONLINE RETAILERS IN RIVERS STATE
  Authors: Grace Chinonso Eze, Timothy Damian Okafor

  This study focused on the influence of electronic marketing on customer engagement of online retailers in Rivers State. A causal study was prepared to handle the two (2) hypotheses formulated for the study. The survey research method was adopted for ...

  Published: July 2, 2025