Volume 12, Issue 2
Published in 2025 - International Journal of Marketing, Consumer Behavior, and Communication
Current Issue
Volume 12, Issue 2 (2025)
ISSN: 3067-252X
DOI Prefix: 10.5281/zenodo.
ENHANCING LOGISTICS PERFORMANCE IN NIGERIA THROUGH STRATEGIC PROCUREMENT PRACTICES
This study investigated the strategic procurement initiatives and logistics performance in Nigeria. The study adopted analytical cross sectional design and correlation design. Randomized quota of business owners from ten selected logistics on basis o...
ELECTRONIC MARKETING AND CUSTOMER ENGAGEMENT OF ONLINE RETAILERS IN RIVERS STATE
This study focused on the influence of electronic marketing on customer engagement of online retailers in Rivers State. A causal study was prepared to handle the two (2) hypotheses formulated for the study. The survey research method was adopted for ...