Volume 12, Issue 1
Published in 2025 - International Journal of Marketing, Consumer Behavior, and Communication
Current Issue
Volume 12, Issue 1 (2025)
ISSN: 3067-252X
DOI Prefix: 10.5281/zenodo.
ARTIFICIAL INTELLIGENCE'S INFLUENCE ON THE EVOLUTION OF ADVERTISING
Artificial intelligence (AI), defined as the simulation of human intelligence by machines, enables automated data analysis, personalized marketing, and enhanced consumer interactions. This study explores the integration and effects of AI in advertisi...
ANALYZING THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE PERFORMANCE OF NIGERIAN FOOD AND BEVERAGE COMPANIES
This study examined Customer Relationship Management and performance of Nigerian Food and Beverages Company, using Cadbury Nigeria Plc, Port-Harcourt Rivers State as a case study. Both primary and secondary data were used and descriptive statistics (...
AUDITORY CUES AND THEIR INFLUENCE ON BRAND SUCCESS IN QUICK-SERVICE RESTAURANTS IN RIVERS STATE
This study sought to understand the nexus between auditory perception and brand performance in the context of quick-service restaurants in Rivers State. The study adopted a cross sectional research design with a correlational investigation type. The ...
ANALYZING COMPETITIVE INTELLIGENCE STRATEGIES AND MARKETING PERFORMANCE OF DEPOSIT MONEY BANKS IN SOUTH-SOUTH NIGERIA
This study examined the effect of competitive intelligence strategy on marketing performance of selected deposit money banks in South-South, Nigeria, Specifically; two branches First Bank of Nigeria plc, UBA Plc and Zenith Bank plc in Delta, Edo and ...