Volume 11, Issue 4
Published in 2024 - International Journal of Marketing, Consumer Behavior, and Communication
Current Issue
Volume 11, Issue 4 (2024)
ISSN: 3067-252X
DOI Prefix: 10.5281/zenodo.
ACHIEVING SUSTAINABLE DEVELOPMENT GOALS: MILESTONES AND COMMUNICATION STRATEGIES IN SOUTH-SOUTH NIGERIA
This study investigated communication approaches used by the interventionist agencies (NDDC and NDBDA) in driving sustainable development goals in South South region of Nigeria. The objectives of the study are to; evaluate the discernible milestones ...
STRATEGIES FOR EFFECTIVE MARKETING AMIDST BANKING CHALLENGES IN PORT HARCOURT, NIGERIA
This study investigates the challenges faced by small and medium-sized enterprises (SMEs) in Port Harcourt, Nigeria, particularly in relation to banking barriers and economic factors, and explores how SMEs employ marketing strategies to navigate thes...