Volume 11, Issue 3
Published in 2024 - International Journal of Marketing, Consumer Behavior, and Communication
Current Issue
Volume 11, Issue 3 (2024)
ISSN: 3067-252X
DOI Prefix: 10.5281/zenodo.
ENHANCING BUSINESS GROWTH: THE IMPORTANCE OF CUSTOMER EXPERIENCE MANAGEMENT IN DERBYβS SMES
This report investigates the impact of Customer Experience Management (CXM) on the performance and sustainability of small and medium-sized enterprises (SMEs), particularly licensed restaurants in Derby. In an increasingly competitive business enviro...
SOCIAL MEDIA MARKETING STRATEGIES AND THEIR INFLUENCE ON CONSUMER LOYALTY IN FAST-FOOD OUTLETS IN YENAGOA, BAYELSA STATE
This study examines the impact of Social Media on Business Performance of Fast Food Outlet in Yenagoa, Bayelsa State. The study employed a survey research design and used Spearman Rank correlation to investigate the relationships between Facebook, Wh...