Volume 11, Issue 2
Published in 2024 - International Journal of Marketing, Consumer Behavior, and Communication
Current Issue
Volume 11, Issue 2 (2024)
ISSN: 3067-252X
DOI Prefix: 10.5281/zenodo.
PIRATE BROADCASTING AND THE BIAFRAN CAUSE: ANALYZING RADIO BIAFRA'S ROLE IN NIGERIA'S SEPARATIST MOVEMENTS
This study examined Pirates Broadcasting and Separatists Agitation in Nigeria. A study of Radio Biafra. The objectives of the study were to; ascertain the awareness of the existence of Biafra radio, find out the states where the Radio Biafra signal i...
EXPLORING THE IMPACT OF BELOW-THE-LINE CAMPAIGNS ON DRUG ABUSE AWARENESS AMONG RIVERS STATE UNIVERSITY STUDENTS
The study aimed to ascertain the Rivers State University undergraduatesβ awareness and response to below-the-line media campaigns on drug abuse. Specifically, the study sought to determine the level of exposure of Rivers State University students t...
INVESTIGATING THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER PATRONAGE IN DELTA STATEβS
The study focused on the influence of service quality on customer patronage of white petroleum products service stations in Delta State, Nigeria. The business of petroleum products retailing has become highly competitive and following the removal of ...