Volume 11, Issue 1
Published in 2024 - International Journal of Marketing, Consumer Behavior, and Communication
Current Issue
Volume 11, Issue 1 (2024)
ISSN: 3067-252X
DOI Prefix: 10.5281/zenodo.
G-5 GOVERNORS AND NIGERIAN PRESS: AN EXAMINATION OF MEDIA NARRATIVES
This study investigated how The Punch, The Guardian and The Vanguard newspapers reported the activities of the G5 governors in the build up to the 2023 general elections in Nigeria. The primary focus was to evaluate the perspectives from which the re...
A COMPREHENSIVE ANALYSIS OF HOLISTIC MARKETING APPROACHES AND THEIR EFFECT ON BREWERY SALES IN NIGERIA
This study examined holistic marketing approach on sales performance of the Nigerian Brewery. This research adopted quantitative research method, and obtained data from a survey of one hundred and seventy four (174) employees of the Nigerian Brewery ...
MARKET FORCES AND TRENDS IN THE AGROCHEMICAL INDUSTRY OF NASARAWA STATE, NIGERIA
The study analysed the market structure of agrochemicals in Nasarawa State, Nigeria, focusing on socio-economic characteristics of agrochemical marketers and the degree of market concentration of these marketers. Using stratified sampling technique, ...
OPTIMIZING MARKETING APPROACHES FOR ENHANCED SALES PERFORMANCE IN DELTA STATE MANUFACTURING FIRMS
The study analyzed optimal marketing strategy and sales performance of selected manufacturing firms in Delta State, Nigeria. This study used a cross-sectional survey research design, and a fivepoint Likert scale questionnaire was used to collect resp...