This study examined the effectiveness of mindfulness and social learning therapies in reducing social media addiction among students of tertiary institutions in Sokoto state. To guide the study; three research questions and three hypotheses were formulated to establish the degree of effectiveness. Idiedo and Omamomo (2023) Social Media Addiction Questionnaire with a reliability index of 0.74 was adapted by the researchers.   The instrument has twenty (20) items which sought information about social media addiction. The items were based on four (4) point likert scale with options like: SA= Strongly Agreed (4); A= Agreed (3); D= Disagree (2); SD=Strongly Disagreed (1). A sample population of 40 students of tertiary institutions in Sokoto state was used from the two universities selected using purposive sampling technique. Quasi experimental design of pretest and posttest type was used in the study. The data was analyzed using t-test. Findings of the study revealed that, mindfulness therapy is not significantly effective in reducing social media addiction while social learning therapy is significantly effective in reducing social media addiction among male and female students of tertiary institutions in Sokoto state. Another finding revealed that both mindfulness therapy and social learning therapy are effective and not significantly different in reducing social media addiction among students of tertiary institutions in Sokoto state. The study concluded that both mindfulness and social learning therapies are effective and not significantly different in reducing social media addiction It is therefore recommended that; lecturers can adopt both social learning and mindfulness therapies in making reference to having a successful positive behavioural change among students of tertiary institutions in Sokoto state