Volume 11, Issue 1
Published in 2024 - Interdisciplinary Journal of Media, Communication, and Culture
Current Issue
Volume 11, Issue 1 (2024)
ISSN: 3067-2929
DOI Prefix: 10.5281/zenodo.
EVALUATING RIVERS STATE UNIVERSITY UNDERGRADUATES’ RESPONSES TO BELOW-THE-LINE DRUG ABUSE AWARENESS CAMPAIGNS
The study aimed to ascertain the Rivers State University undergraduates’ awareness and response to below-the-line media campaigns on drug abuse. Specifically, the study sought to determine the level of exposure of Rivers State University students t...
UNDERSTANDING SALES PROMOTION TECHNIQUES AND THEIR IMPACT ON ELECTRONIC BRAND RECOGNITION IN RIVERS STATE
This study investigates Sales promotion techniques and brand recognition of electronic stores in Rivers State. The study adopted survey research design. Based on the research questions, hypotheses were formulated. Using convenience sampling procedure...
EVALUATING THE CORRELATION BETWEEN SERVICE QUALITY AND CUSTOMER PATRONAGE IN DELTA STATE’S WHITE PETROLEUM PRODUCTS SERVICE STATIONS
The study focused on the influence of service quality on customer patronage of white petroleum products service stations in Delta State, Nigeria. The business of petroleum products retailing has become highly competitive and following the removal of ...
THE ROLE OF TECHNOWARE IN DRIVING CUSTOMER RETENTION IN SOUTH-SOUTH NIGERIA’S MANUFACTURING SECTOR
This study examined the effect of technoware deployment on customer retention of manufacturing firms in South-South, Nigeria. The study employed the simple random sampling technique. A sample size of 149 was determined from a population of 238 staff ...